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Non-prescription glasses for the digital age

Our Baxter’s are a stylish solution to combat the effects of digital eye strain and sleep issues from exposure to blue light and digital screens

Your purchase makes an incredible difference to a person's life! For every pair of Baxter Blue glasses, you purchase Baxter Blue will provide a person in need a pair of reading glasses.

digital eye strain

  • Icon Do your eyes hurt from staring at a computer all day? Are they dry and itchy? Do you suffer from loss of focus, blurry vision or fatigue? Headaches or neck pain? All these things are symptoms of digital eye strain (also called Computer Vision Syndrome) which is defined as the 'physical discomfort felt after two or more hours in front of a digital screen'.
  • Icon Reading screens can sometimes hurt - Small type, screen glare and pixelated images force our eyes to work harder in order to focus. That’s counter-productive, uncomfortable – and yet another reason why your eyes are so tired all the time.
  • Icon Most of us spend the majority of our waking hours staring at digital screens, whether it's the computer at work, mobile phone, iPad, PlayStation… or just relaxing the old fashioned way in front of TV. All this screen time can be hard on your eyes and can lead to eye strain.
  • IconThere are a few ways to combat digital eye strain: In addition to our Baxter Blue glasses, we suggest you adopt the 20-20-20 rule which says that for every 20 minutes of screen time you should look at something 20 feet (6 meters) away for 20 seconds. Another great tip is to ensure you position yourself at arms distance from your screen.

some facts about digital eye strain

  • Icon Hours a day – the number of hours the average Australian spends looking at a digital screen*
  • Icon Of people report using digital devices in the hours before going to sleep, which has been shown to disrupt sleep patterns by increasing alertness in the brain through the suppression of melatonin***
  • Icon of digital device users experience digital eye strain symptoms with 75% of people who use two or more devices simultaneously affected**
  • Icon of employees recently surveyed showed an increase in productivity by wearing computer eyewear****


* Ernst & Young (2016). Digital Australia. Sydney, NSW
** Eyes Overexposed: The Digital Device Dilemma, 2016 Digital Eye Strain Report, The Vision Council, USA 
**** UAB School of Optometry - A study on worker productivity and computer vision

alleviate the symptoms of digital eye strain with baxter blue eyewear